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Product placement gets tricky when a celeb's behavior sends the wrong image.
Handbag companies were not happy to see reality star Snooki on Jersey Shore vomit in their handbags and defile their brands.
And so, they fought back in an interesting way
Game theory in Jersey Shore product placement - Mind Your Decisions
Seeded on Wed Aug 25, 2010 9:28 AM EDT
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- Public Discussion (2)
Coach is not sending [Snooki] Coach bags. They’re sending her Gucci bags, and any other competing designer product they can put into her Guido-grabbing hands.
Who knew the strategies of Game Theory would come so naturally to the fashionistas who think a $5,000-price tag for a handbag is a reasonable marketing move?
It’s funny how each company is fighting by trying to destroy the competitor. The logic is something like “the enemy of my enemy is my friend.”
- 1 vote
#1 - Wed Aug 25, 2010 9:28 AM EDTIt’s funny how each company is fighting by trying to destroy the competitor. The logic is something like “the enemy of my enemy is my friend.”
Sounds like politics! :)
- 1 vote
#2 - Wed Aug 25, 2010 2:57 PM EDTYou're in Easy Mode. If you prefer, you can use XHTML Mode instead. |
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